CONSUMA SATISFACCIÓN

Bueno, bonito y barato.

Conseguir un buen producto a precio bajo es un logro.

Conseguir dos, en lugar de uno, es un logro.

Situarse en el espacio de la ventaja frente a un tercero es un logro.

¿Son estos logros la constatación de la satisfacción para el consumidor?

Los criterios de valoración que utilizamos en la sociedad de consumo actual no son elegidos desde la libertad del consumidor, ni tan siquiera lo es la ponderación de los mismos en el peso de la decisión. El paradigma del consumo utiliza la relación precio/cantidad como ordinaria. Se podría afirmar, como reflexión ante el comportamiento del consumidor que, la cantidad marca el nivel de satisfacción. Cuando se eleva el paradigma introducimos un segundo parámetro, la calidad. El concepto de calidad que se utiliza queda normalmente restringido a la calidad de las materias primas utilizadas para su ejecución, o en el peor de los casos, al reconocimiento social de cierta materia prima o marca de la misma.

Un paradigma tal, introduce al consumidor en una espiral de consumo por la cantidad donde el único freno es la capacidad de compra, incluso en ocasiones, asumiendo deudas.


Los consumidores debemos ser responsables, debemos perseguir el cambio en el paradigma del consumo. Los consumidores nos debemos empeñar en no engañarnos. La cantidad sólo resuelve la necesidad cuando se parte de la nada o de muy poco. En el resto de los casos, la búsqueda de la cantidad no aporta más satisfacción en el consumo.

La carencia de información reduce nuestra capacidad de elección. Necesitamos información para saber cómo afecta nuestra elección a nuestro pueblo o ciudad, a nuestros montes y mares, a nuestros vecinos, al futuro de nuestros hijos,… Añadir parámetros en nuestra elección nos facilita alcanzar niveles de satisfacción mayores.

Hablar de más parámetros de elección para poder elegir libremente no significa hacer compleja la decisión. No hablamos de que sean muchos ni complicados:

  • igualdad: género y social
  • medio ambiente/ecológico
  • soberanía del territorio/desarrollo local
  • solidaridad
  • calidad de las materias y del trabajo
  • precio

El precio tiene que dejar de ser el elemento de decisión para ser uno más de los parámetros, perdiendo peso en la decisión conforme la renta se aleja de la pobreza.

El cambio del paradigma del consumo potencia la aplicación racional de los recursos para la satisfacción de las necesidades reduciendo el volumen del consumo necesario como consecuencia directa.

La reducción del consumo libera al consumidor de una espiral sin sentido que genera dependencia e insatisfacción.

Raúl Contreras y Núria González

145 comentarios sobre «CONSUMA SATISFACCIÓN»

  1. I think you have produced several truly fascinating points. Not too many others would really think about this the way you just did. I am very impressed that there is so much about this subject that has been revealed and you made it so nicely, with so considerably class. Brilliant one, man! Very special things right here.

  2. The following time I read a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my choice to read, however I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you could possibly fix if you happen to werent too busy in search of attention.

  3. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  4. What is here it is an interesting piece of information. But first of all I must salute all the visitors. Hy. And now I must say that I will post http://www.nittua.eu/?p=386 on my Twitter profile. And this because at long last I found what I was looking for. What you give us here is really respectable information. In the minute I saw this tittle, Nittua : otro mundo es posible » CONSUMA SATISFACCIÓN, on my google search I was very glad. Maybe I found something like this here http://www.xbileteavion.ro, I’m not sure but I thing it was the same. Thank you

  5. What you have here it is an interesting article. But first of all I must say all every one. Bounjour. And now I must say that I m going to post http://www.nittua.eu/wp-trackback.php?p=386 on my Hi5 profile. I will do this because at last I found what I was looking for. What you give us here is really nice sharing. In the second I saw this tittle, Nittua : otro mundo es posible » CONSUMA SATISFACCIÓN, in my google search I was very happy. Maybe I found something with the same ideea here http://www.xfly.ro, I’m not sure but I thing it was the same. Thank you

  6. I am choosing to show my own thanks for your viewpoint concerning this theme by leaving an optimistic brief review at this point. Thank everyone so a lot for creating quality written content if you are as i am you just read.

  7. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. many thanks

  8. I do believe all the ideas you’ve offered on your post. They’re very convincing and will definitely work. Nonetheless, the posts are too brief for newbies. May just you please extend them a little from next time? Thanks for the post.

  9. certainly like your website however you need to take a look at the spelling on quite a few of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to tell the truth then again I will surely come back again.

  10. Great work! That is the kind of info that are supposed to be shared across the internet. Shame on the seek engines for no longer positioning this submit upper! Come on over and seek advice from my site . Thanks =)

  11. Its such as you learn my thoughts! You appear to know so much approximately this, like you wrote the ebook in it or something. I feel that you just could do with a few % to pressure the message home a bit, however instead of that, this is great blog. A fantastic read. I will certainly be back.

  12. I have been browsing on-line more than three hours today, yet I never found any fascinating article like yours. It is pretty price sufficient for me. In my view, if all web owners and bloggers made just right content material as you probably did, the internet can be much more helpful than ever before.

  13. This page is very informative and fun to read. I appreciated what you have done here. I enjoyed every little bit part of it. I am always searching for informative information like this.

  14. I used to be suggested this website by way of my cousin. I am no longer certain whether or not this submit is written by way of him as no one else recognise such particular approximately my difficulty. You are amazing! Thank you!

  15. An riveting discussion is worth comment. I cogitate that you should pen writer on this subject, it power not be a bias matter but mostly fill are not enough to verbalize on much topics. To the next. Cheers like your Nittua : otro mundo es posible » CONSUMA SATISFACCIÓN.

  16. Definitely believe that which you stated. Your favourite justification appeared to be at the net the simplest thing to bear in mind of. I say to you, I definitely get irked at the same time as folks consider worries that they plainly don’t recognise about. You controlled to hit the nail upon the top and outlined out the whole thing without having side-effects , other people could take a signal. Will likely be again to get more. Thank youThis is really attention-grabbing, You are an excessively professional blogger. I’ve joined your feed and look ahead to in quest of more of your magnificent post. Additionally, I’ve shared your website in my social networks!

  17. Thank you for any other informative blog. The place else could I get that kind of information written in such a perfect means? I’ve a venture that I am just now running on, and I have been on the look out for such information.

  18. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but other than that, this is excellent blog. A great read. I will certainly be back.

  19. A word of appreciation for the writer.The skill of performing write-up is great. I have to enjoy your detailed research of that matter.

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *